Research Data Australia
Browse by Subject Area Browse by Map Coverage
Advanced Search

Selecting "Collections", "Activities", "Services", or "Parties" from the drop-down box will restrict the search to records of this class.

A search string within the field “All of these words”, will return records containing all words entered into this field.

A search string within the field “One or more of these words”, will return records containing any of the entered words within this field.

Words entered into any or all of the three adjacent fields, “But not these words”, will ensure that records containing these words will not be returned. These fields should be used in conjunction with the preceding fields “All of these words” and/or “One or more of these words”.

Selecting “Restrict Temporal Range” and defining a date range within the slider bar, will return records that only contain a temporal coverage within the specified range.

x

Find that have :

OR OR


Clear Search
bond.edu.au
Home / Bond University / Collection
Bond University
bond.edu.au
Collection
bond.edu.au/COL/1PUBLISHEDdata-from-eight-studies-on-evaluating-brand-extensions2713collections

Data from eight studies on evaluating brand extensions

Brief Description

Eight data sets are made available by: Aaker and Keller (1990), Sunde and Brodie (1993), Alexandre-Bourhis (1994), Nijssen and Hartman (1994), Holden and Barwise (1995), and Bottomley and Doyle (1996) examining the way in which consumers evaluate brand extensions. However, because Holden and Barwise collected three sets of data, their data sets are referred to by the university where the data were collected (i.e., London Business School [LBS], ESSEC in France, and University of Illinois in the United States). The data is available in xls and SPSS formats.

Data includes: brand extention name, quality, complementary, substitute, transfer, quality extension, try, usage and researchers name.

Collection Structure

Closely related collections to this collection (they have a parent-child relationship) are displayed in a browsable tree structure to provide contextual information for this collection and to facilitate discovery. Browse the related collections by expanding each tree node. Access a related collection of interest by clicking on the hyperlink.

Please note that only collections using the reciprocal RIF-CS relationship type "isPartOf/hasPart" are listed here. Use the Collections Connections box on the right to access all related collections.

Identifiers

 

More Information

Do We Really Know How Consumers Evaluate Brand Extensions? Empirical Generalizations based on Secondary Analysis of Eight Studies
URI: http://epublications.bond.edu.au/business_pubs/434/

 

Temporal Coverage:

1990-1996

 

Subjects

Field of Research

Consumer-Oriented Product or Service DevelopmentCOMMERCE, MANAGEMENT, TOURISM AND SERVICESMARKETINGMarketing Research Methodology

DRAFT PREVIEW

Access

http://epublications.bond.edu...

Access rights

No access restrictions. Please cite correctly if used.

Contacts

Stephen_Holden@bond.edu.au

Faculty of Business Bond University Gold Coast, Queensland, 4229, Australia


Connections

Researchers

Stephen Holden

Contributed by

Bond University




Collection
Research dataset or collection of research materials.
Activity
Project or program that creates research datasets or collections.
Service
Service that supports the creation or use of research datasets or collections.
Party
Researcher or research organisation that creates or maintains research datasets or collections.
Party
Researcher or research organisation that creates or maintains research datasets or collections.

Research Data Australia is an Internet-based discovery service designed to provide rich connections between data, projects, researchers and institutions, and promote visibility of Australian research data collections in search engines. Read more about us...

ANDS is supported by the Australian Government through the National Collaborative Research Infrastructure Strategy Program and the Education Investment Fund (EIF) Super Science Initiative.