uow.edu.au
University of Wollongong
uow.edu.au
Collection
uow.edu.au/COL/50PUBLISHEDdevelopment-of-an-innovative-social-marketing-campaign-for-the-cancer-council-nsw-sun-protection-project-to-promote-sun-protection-behaviours17198collections0

Development of an innovative social marketing campaign for the Cancer Council NSW Sun Protection Project to promote sun protection behaviours.

Brief Description

The dataset contains an academic review of theoretical sun protection social marketing campaigns. It includes best practice guidelines for sun protection campaigns and a literature review of sun protection behaviour and knowledge. Also included is formative research to assess and evaluate the effectiveness of previous sun protection campaigns on attitudes and behaviour together with a comprehensive social marketing plan for sun protection campaign for CCNSW.

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How to Cite this Collection

Full Citation:

Jones, S 2011 Development of an innovative social marketing campaign for the Cancer Council NSW. Centre for Health Initiatives, University of Wollongong, Wollongong, N.S.W. http://hdl.handle.net/102.100.100/6718

Identifiers

Related Websites

Professor Sandra Jones
http: http://www.uow.edu.au/health/nursing/staff/UOW025059.html

Cancer Council NSW
http: http://www.cancercouncil.com.au/

Spatial Coverage:

text: New South Wales

Temporal Coverage:

From 2005 to 2008-12-31

Subjects

Field of Research

Keywords

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