Development of an innovative social marketing campaign for the Cancer Council NSW Sun Protection Project to promote sun protection behaviours.
The dataset contains an academic review of theoretical sun protection social marketing campaigns. It includes best practice guidelines for sun protection campaigns and a literature review of sun protection behaviour and knowledge. Also included is formative research to assess and evaluate the effectiveness of previous sun protection campaigns on attitudes and behaviour together with a comprehensive social marketing plan for sun protection campaign for CCNSW.
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How to Cite this Collection
Jones, S 2011 Development of an innovative social marketing campaign for the Cancer Council NSW. Centre for Health Initiatives, University of Wollongong, Wollongong, N.S.W. http://hdl.handle.net/102.100.100/6718
Professor Sandra Jones
Cancer Council NSW
text: New South Wales
From 2005 to 2008-12-31
Field of Research