Social maps of healthy eating campaigns in Australia with media analysis, quantitative and experimental results.
This dataset includes social maps of healthy eating campaigns in Australia showing the positions of stakeholder groups, the extent of ambiguity in healthy eating campaigns and impact, particularly on consumers, of these positions and ambiguities. Also included are media analysis, surveys, interviews and experiments.
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How to Cite this Collection
Jones, S 2011 Social maps of healthy eating campaigns in Australia with media analysis, quantitative and experimental results. Centre for Health Initiatives, University of Wollongong, Wollongong, N.S.W. http://hdl.handle.net/102.100.100/6712
'Health claims for food made in Australian magazine advertisements' 2007, Nutrition and Dietetics, vol. 64, no. 4, pp234-240
'Marketing experts' assessment of nutritional claims in Australian food advertising', in Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC) 2006, Queensland University of Technology
'Who's saying what about food advertising to children?' in Proceedings of the 3rd Australasian Non-profit and Social Marketing Conference, Newcastle, Australia, 2006
'Health claims in food advertising: how prevalent are they', paper presented to the Australasian Society of Behavioural Health and Medicine (ASBHM) 4th Annual Scientific Conference, Auckland, New Zealand, 9-11 February 2006
Professor Sandra Jones
Australian Research Council
text: New South Wales
From 2005 to 2006-12-31
Field of Research