Social marketing principles and feedback from student surveys and focus groups to develop appropriate and effective anti-drug driving messages that target university student drivers.
Survey of drivers in the 18-25 year old age group regarding behaviours and attitudes towards taking illicit drugs and impairment of driving ability. Development and evaluation of intervention strategies to reduce participants' intentions to engage in drug-driving. Participants in the study will be university students, the majority of whom will be under the age of 25 and live throughout Sydney and the Illawarra areas, although findings are expected to be generalised to ACT university students.
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How to Cite this Collection
Jones, S 2011 Social marketing principles and feedback from student surveys and focus groups to develop appropriate and effective anti-drug driving messages that target university student drivers. Centre for Health Initiatives, University of Wollongong, Wollongong, N.S.W. http://hdl.handle.net/102.100.100/6738
Professor Sandra Jones
NRMA - ACT Road Safety Trust
text: Wollongong, N.S.W.
text: Sydney, N.S.W.
text: Australian Capital Territory
From 2008 to 2009-12-31
Field of Research