Young people's responses to the brand name Headspace: a holistic and youth focused general practice, and exploration of possible alternative names for such a service.
Focus group interviews and survey data from local high school and university students showing youth perceptions and responses to Headspace branding and investigation of alternative branding options. These sudies were done in conjunction with the Illawarra Division of General Practice.
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How to Cite this Collection
Jones, S 2011 Young people's responses to the brand name Headspace: a holistic and youth focused general practice, and exploration of possible alternative names for such a service. Centre for Health Initiatives, University of Wollongong, N.S.W. http://hdl.handle.net/102.100.100/6725
Professor Sandra Jones
Illawarra Division of General Practice
text: Wollongong, N.S.W.
From 2007 to 2007-12-31
Field of Research