Dataset

Australian Farmed Barramundi: Product and Market Development Data Collection

University of the Sunshine Coast
Associate Professor Meredith A. Lawley (Associated with)
Viewed: [[ro.stat.viewed]] Cited: [[ro.stat.cited]] Accessed: [[ro.stat.accessed]]
ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rfr_id=info%3Asid%2FANDS&rft_id=http://research.usc.edu.au/vital/access/manager/Repository/usc:8733&rft.title=Australian Farmed Barramundi: Product and Market Development Data Collection&rft.identifier=http://research.usc.edu.au/vital/access/manager/Repository/usc:8733&rft.publisher=University of the Sunshine Coast&rft.description=The collection includes transcripts of interviews, survey data, sensory analysis and focus group sessions from across the value chain, including producers, retailers, consumers and chefs.  The research also included in-store testing of branding and point of sale material, as well as interviews with fishmongers on the value of recipe cards.This collection contains a number of datasets relating to research in creating priority outcomes for Australian Barrimundi Farmers Asssociation members to better reposition their product on the domestic market.  Format: MS Word, MS Excel and SPSS files.&rft.creator=Lawley, Meredith &rft.date=2012&rft.coverage=159.105459,-9.221084 112.921454,-9.221084 112.921454,-54.777219 159.105459,-54.777219 159.105459,-9.221084&rft_subject=Barramundi&rft_subject=Marketing&rft_subject=Aquaculture&rft_subject=Consumer Behaviour&rft_subject=Marketing&rft_subject=Commerce, Management, Tourism and Services&rft_subject=Marketing&rft_subject=Economic Framework&rft_subject=Management and Productivity&rft_subject=Fish&rft.type=dataset&rft.language=English Go to Data Provider

Access:

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Access to the data is restricted. All enquiries regarding access to the data should be addressed via email to Associate Professor Meredith Lawley.

Contact Information

mlawley1@usc.edu.au

Brief description

This collection contains a number of datasets relating to research in creating priority outcomes for Australian Barrimundi Farmers Asssociation members to better reposition their product on the domestic market. 

Format: MS Word, MS Excel and SPSS files.

Full description

The collection includes transcripts of interviews, survey data, sensory analysis and focus group sessions from across the value chain, including producers, retailers, consumers and chefs.  The research also included in-store testing of branding and point of sale material, as well as interviews with fishmongers on the value of recipe cards.

Notes

Commissioned by Australian Seafood CRC.
Investigators: Meredith Lawley (USC), Evan Douglas (USC), Dawn Birch (USC), Wendy Spinks (USC)  and Joanne Freeman (USC).

159.105459,-9.221084 112.921454,-9.221084 112.921454,-54.777219 159.105459,-54.777219 159.105459,-9.221084

136.0134565,-31.9991515

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