[Cite as http://purl.org/au-research/grants/arc/DP110103527]
Researchers Patterson Prof Paul G; Dr Yi-Ting Yu; Prof Ko de Ruyter
Brief description This research aims to understand the employee and organisations factors responsible for achieving ambidexterity (that is, ability to achieve sales targets and excellent customer service, simultaneously) in service industries. Results will assist firms to increase productivity and be more competitive in domestic and international markets.
Funding Amount $155,000
Funding Scheme Discovery Projects