Changing the media diet - Investigating the power of the news media to prevent obesity [ 2010 - 2012 ]

Research Grant

[Cite as]

Researchers Dr C Bonfiglioli; Prof S Chapman; A/Prof B Smith

Brief description Australia has 3.7 million obese people - twice as many are overweight. Australian experts say this epidemic, which costs Australia $58 billion a year, requires novel solutions at individual and societal levels. The news media are powerful shapers of public and policymakers' understandings of health issues. This project investigates competing arguments in news media and reality TV and how these frames influence consumer understandings to discover what role the media are playing in the obesity epidemic. The goal is to relate the findings to scientific evidence and design novel strategic communication interventions to promote health through individual and societal interventions.

Funding Amount $255,000

Funding Scheme Discovery Projects

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