Dataset

Consumer decision making in telecommunications

Deakin University
Dr. Paul Harrison (Aggregated by) Mr Paul Harrison (Aggregated by)
Viewed: [[ro.stat.viewed]] Cited: [[ro.stat.cited]] Accessed: [[ro.stat.accessed]]
ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rfr_id=info%3Asid%2FANDS&rft_id=hdl.handle.net/10536/DRO/DU:30036981&rft.title=Consumer decision making in telecommunications&rft.identifier=hdl.handle.net/10536/DRO/DU:30036981&rft.publisher=Deakin University&rft.description=The data analyses consumers' decision making processes in the telecommunications market. The dataset includes both autoethnographic videographies and experimental quantitative data.The data comprises an extended autoethnographic methodology with 22 participants. Participants recorded video diaries, written diaries and extended interviews about their experiences looking for a mobile phone service. It also includes a quantitative experiment with 517 participants to examine, under close to real conditions, how consumers make decisions. This involved advertising and sales scenarios looking at the effect of bundling and limited time offers in advertising on consumer perceptions and purchase intentions; the effect of unit pricing and the presentation of terms and conditions information in advertising on consumer perceptions and purchase intentions; and the effect of information and the mode of its presentation in personal selling on consumers’ perceptions.&rft.creator=Mr Paul Harrison&rft.creator=Dr. Paul Harrison&rft.date=2014&rft.relation=http://hdl.handle.net/10536/DRO/DU:30036985&rft_rights=2011, Deakin University&rft_rights=Copyright owner&rft_subject=Experiment&rft_subject=Terms and Conditions&rft_subject=Consumer Behaviour&rft_subject=Unit Pricing&rft_subject=Sales&rft_subject=Telecommunication&rft_subject=Autoethnography&rft_subject=Marketing Not Elsewhere Classified&rft_subject=Commerce, Management, Tourism and Services&rft_subject=Marketing&rft_subject=Marketing&rft_subject=Economic Framework&rft_subject=Management and Productivity&rft.type=dataset&rft.language=English Access the data

Licence & Rights:

Other view details
Unknown

Copyright owner

2011, Deakin University

Access:

Other view details

Restricted to research group. Enquiries should be addressed via email to Dr. Paul Harrison. If the data is shared, all rights are reserved (i.e.private research and study only, fair use).

Contact Information

Postal Address:
Graduate School of Business, Deakin University, 75 Pigdons Road, Waurn Ponds, Victoria 3216 Australia.

paul.harrison@deakin.edu.au

Full description

The data analyses consumers' decision making processes in the telecommunications market. The dataset includes both autoethnographic videographies and experimental quantitative data.

The data comprises an extended autoethnographic methodology with 22 participants. Participants recorded video diaries, written diaries and extended interviews about their experiences looking for a mobile phone service. It also includes a quantitative experiment with 517 participants to examine, under close to real conditions, how consumers make decisions. This involved advertising and sales scenarios looking at the effect of bundling and limited time offers in advertising on consumer perceptions and purchase intentions; the effect of unit pricing and the presentation of terms and conditions information in advertising on consumer perceptions and purchase intentions; and the effect of information and the mode of its presentation in personal selling on consumers’ perceptions.

Notes

The data was collected using a hand-held video camera and questionnaires. It is organised in digital files. Video recordings have participants' initials and automatic number as file names. The folder structure must be retained to understand the data. Each videography needs to be viewed as a collective. Quantitative data needs to be viewed as a whole. Documents about the data content are stored with data, including (1.) Instructions for data collection; and (2.) Advertisement and communication materials.

Data time period: 2011 to 06 2011

Click to explore relationships graph