Dataset

Development of an innovative social marketing campaign for the Cancer Council NSW Sun Protection Project to promote sun protection behaviours

University of Wollongong
Sandra Jones (Principal investigator)
Viewed: [[ro.stat.viewed]] Cited: [[ro.stat.cited]] Accessed: [[ro.stat.accessed]]
ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rfr_id=info%3Asid%2FANDS&rft_id=http://hdl.handle.net/102.100.100/6718&rft.title=Development of an innovative social marketing campaign for the Cancer Council NSW Sun Protection Project to promote sun protection behaviours&rft.identifier=http://hdl.handle.net/102.100.100/6718&rft.publisher=University of Wollongong&rft.description=The dataset contains an academic review of theoretical sun protection social marketing campaigns. It includes best practice guidelines for sun protection campaigns and a literature review of sun protection behaviour and knowledge. Also included is formative research to assess and evaluate the effectiveness of previous sun protection campaigns on attitudes and behaviour together with a comprehensive social marketing plan for sun protection campaign for CCNSW.&rft.creator=Sandra Jones&rft.date=1970&rft.coverage=new south wales&rft_subject=sun&rft_subject=protection&rft_subject=social&rft_subject=marketing&rft_subject=protective&rft_subject=behaviours&rft_subject=Cancer Council NSW&rft_subject=CCNSW&rft_subject=MARKETING&rft_subject=COMMERCE, MANAGEMENT, TOURISM AND SERVICES&rft_subject=PUBLIC HEALTH AND HEALTH SERVICES&rft_subject=MEDICAL AND HEALTH SCIENCES&rft.type=dataset&rft.language=English Access the data

Full description

The dataset contains an academic review of theoretical sun protection social marketing campaigns. It includes best practice guidelines for sun protection campaigns and a literature review of sun protection behaviour and knowledge. Also included is formative research to assess and evaluate the effectiveness of previous sun protection campaigns on attitudes and behaviour together with a comprehensive social marketing plan for sun protection campaign for CCNSW.

Submitted: 27 04 2011

Data time period: 1 January 2005 - 31 December 2008

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146.921099,-31.2532183

146.921099,-31.2532183

text: new south wales

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