grant

Discovery Early Career Researcher Award - Grant ID: DE130101463 [ 2013 - 2015 ]

Research Grant

[Cite as http://purl.org/au-research/grants/arc/DE130101463]

Researchers Dr Paul Burke

Brief description Businesses require an understanding of how their features impact product choice in positive and negative ways. This research will advance our understanding of innovation by addressing the theory and practice of product positioning from a new perspective.

Funding Amount $375,000

Funding Scheme Discovery Early Career Researcher Award

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