[Cite as http://purl.org/au-research/grants/arc/DE130101577]
Researchers Dr Svetlana Bogomolova
Brief description The number and variety of retail price promotions can confuse consumers, leading to poor purchase decisions. This project will explore how promotions affect consumer choices, with a view to improving consumers' understanding and the use of retail promotions to their advantage.
Funding Amount $374,057
Funding Scheme Discovery Early Career Researcher Award