Enhancing sustainable energy saving behaviour through communication: a longitudinal study [ 2011 - 2012 ]

Research Grant

[Cite as]

Researchers Mazzarol Prof Tim W; Prof Geoffrey N Soutar; Prof Jillian C Sweeney; Dr David A Webb; Dr Jasmine Henry; Ms Helen Brock; Miss Marina Cilona; Miss Stephanie C Doeltsch

Brief description This study will identify factors likely to have the most impact on household energy saving behaviour and will also identify the relative strength of different media when undertaking public education campaigns. The research will help alleviate overall energy use and make better use of public marketing communications budgets.

Funding Amount $180,000

Funding Scheme Linkage Projects

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