[Cite as http://purl.org/au-research/grants/arc/LP130100419]
Researchers A/Prof Rachel Ankeny; A/Prof Wendy Umberger; Mr Gary Tapscott; Ms Jackie Healing; Dr Allan Sheridan; Prof Alan Tilbrook; Ms Elizabeth Gunner;
Brief description Popular media reports and commercial intelligence suggest that Australian consumers are becoming increasingly concerned about the welfare of animals in Australia’s livestock industries. As a result, Australian meat and livestock producers are growing anxious about consumer perceptions of unethical treatment of animals and potential impacts on the industry of negative consumer reactions. This project will provide a fuller understanding of both the social and economic impacts of consumer views on animal welfare in Australia’s livestock industries. In addition, it will identify current and future exposure points from paddock to plate and provide models for initiating and maintaining more productive dialogue between consumers and producers.
Funding Amount 287607
Funding Scheme Linkage Projects