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ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rfr_id=info%3Asid%2FANDS&rft_id=hdl.handle.net/10536/DRO/DU:30036731&rft.title=Survey of market research managers' views about customer analytics&rft.identifier=hdl.handle.net/10536/DRO/DU:30036731&rft.publisher=Deakin University&rft.description=Data based on survey responses from an online questionnaire directed at market research managers in the US.Using an online questionnaire 435 market research managers in the United States were surveyed about their views on using customer analytics to provide reliable customer information to gain market edge.Using SPSS AMOS software, the resulting data identifies new trends in the business intelligence industry in transition and particularly the usage by market relations managers of customer analytics information.&rft.creator=Sharman Lichtenstein&rft.creator=Associate Professor Sharman Lichtenstein&rft.creator=David Bednall&rft.creator=Associate Professor David Bednall&rft.date=2014&rft.relation=http://hdl.handle.net/10536/DRO/DU:30036728&rft.relation=http://hdl.handle.net/10536/DRO/DU:30022734&rft_rights=2010, Deakin University&rft_rights=Copyright owner&rft_subject=Market Research&rft_subject=Customer Analytics&rft_subject=United States&rft_subject=Business Intelligence&rft_subject=Customer Information&rft_subject=Customer Relationship Management&rft_subject=Marketing Research Methodology&rft_subject=Commerce, Management, Tourism and Services&rft_subject=Marketing&rft_subject=Interorganisational Information Systems and Web Services&rft_subject=Information and Computing Sciences&rft_subject=Information Systems&rft_subject=Marketing&rft_subject=Economic Framework&rft_subject=Management and Productivity&rft.type=dataset&rft.language=English Go to Data Provider

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2010, Deakin University

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Restricted to research group until research papers based on the data are published. The data will be made available to others on request after publication. Enquiries should be addressed via email to David Bednall.

Contact Information

david.bednall@deakin.edu.au

School of Management and Marketing, Deakin University, 221 Burwood Highway, Burwood, Victoria 3125, Australia

Full description

Data based on survey responses from an online questionnaire directed at market research managers in the US.

Using an online questionnaire 435 market research managers in the United States were surveyed about their views on using customer analytics to provide reliable customer information to gain market edge.

Using SPSS AMOS software, the resulting data identifies new trends in the business intelligence industry in transition and particularly the usage by market relations managers of customer analytics information.

Notes

The data is newly generated data, created through compilation of data from an online questionnaire.

Data time period: 09 2010 to 12 2010